Workshop Details

In recent years, the collection and analysis of user data over the Internet has experienced a surge. Online services and social networking sites have facilitated and encouraged the online disclosure of a wide array of personal information, while webtracking platforms have enabled the consolidation of user data from disperse sources. The reach of these services has been significantly extended by the integration of mobile devices with the cloud. Companies increasingly view data analytics as an integral part of their operations, and there is an increased need of new means of monetizing data beyond advertising. In parallel, regulatory bodies, consumer advocacy groups as well as Internet companies themselves have struggled to find a balance between the financial benefits of user data monetization and the privacy concerns that it raises.

Motivated by these developments, this workshop aims at studying economic aspects of information sharing from several different aspects, including online data markets, targeted advertising, user incentive mechanisms, and privacy-aware mechanism design. It will cover topics on:

• Mechanism design and auctions
• Economics of information
• Privacy and pricing challenges in the digital economy
• Economic models of privacy-preserving systems
• Regulatory frameworks in the digital economy
• Online advertising and Matching markets
• Data Marketplaces